Prepared for Akil Stokes | Tier One Trading

Bottleneck Analysis

Gap 1: Your Trial Page Has No Video

Conversion +

What We Found

Your $1 trial page at training.tieronetrading.com/trial is entirely text-based. The copy is solid. The testimonials work. But the page is asking someone to commit to a 14-day trial of a $297/month education platform and the only thing they can see, hear, or feel is words on a screen.

This matters because your product IS video. Your live trading rooms are video. Your Emergence course is video. Your watchlist breakdowns are video. Your podcast is audio/video. The way Akil teaches, the way Jason coaches, the energy of the community -- none of that comes through on a text-only trial page.

Meanwhile every serious competitor in the trading education space (Warrior Trading, Bear Bull Traders, IM Academy) leads with video on their conversion pages. They show you what the product feels like before you buy.

What This Costs You

Cold prospects who land on that page from an ad have never heard you teach. They are deciding based on bullet points and testimonials from people they do not know. The ones who already follow you on YouTube or listen to the podcast have context. But cold traffic does not.

For every 100 cold visitors, you are likely losing 15-25 who would have converted if they could see and hear you speak for 4 minutes about what Tier One Trading actually is. At $297/month, even 10 extra conversions per month is $2,970/month in new recurring revenue.

The Fix

We wrote a complete VSL script (included below) designed for your $1 trial page. It runs approximately 4-5 minutes. It opens with a hook that separates you from every "forex guru" pitch they have seen. It walks through who Tier One Trading is, what makes the education different, and why the $1 trial is a no-brainer.

You film it. Drop it above the fold on the trial page. Cold traffic converts better because they can see you are real, hear your teaching style, and feel the energy before they put in their card.

Gap 2: Your Ads Are Running On Repeat Angles

Ad Creative +

What We Found

Two Facebook pixels on your training site. Pixel IDs 331343151055683 and 241953796401522. Multiple pixels means multiple ad accounts, which means you are spending real money on paid acquisition. Good.

But your trial page positions the offer one way: "$1 for 14 days. No risk. No contracts." That is your landing angle. And if your ads are driving to this page, they are likely running a version of that same angle -- low risk, try it out, see for yourself.

That works. But it is one angle. The best direct response advertisers run 5-10 different angles simultaneously because creative fatigue kills performance faster than anything else. Different prospects respond to different triggers.

What This Costs You

Single-angle ad campaigns hit a ceiling. The people who respond to "low risk, $1 trial" have already seen it. The people who would respond to authority positioning, transformation stories, or competitive urgency never see an ad that speaks to them.

When your CPA starts climbing and your team's instinct is to raise budget or tweak targeting, the real problem is usually stale creative. New angles are cheaper than new audiences.

The Fix

We wrote 4 complete ad scripts (included below) for your $1 trial offer. Each one attacks from a completely different angle:

"The 1,266 Episode Test" -- Authority play. Uses the sheer volume of your podcast as proof of legitimacy.
"Your Broker's Favorite Customer" -- Pain-first. Opens with the experience of losing money without structure.
"What Forbes Didn't Tell You" -- Credibility amplifier. Leverages the Forbes feature to hook, then pivots.
"The $297 Question" -- Objection-killer. Confronts the price head-on and reframes it.

Each script has a hook, body, proof section, and CTA. Ready to film.

Gap 3: The 14-Day Gap Where Trials Die

Email Nurture +

What We Found

Your funnel is clean. Free Income Trader Workshop brings them in. $1 trial gives them access. $297/month is the real commitment.

But that 14-day trial window is where conversions live or die. And from the outside, there is no evidence of a sophisticated email nurture sequence running during those 14 days. You use Infusionsoft for checkout, so email infrastructure exists. But the question is whether those 14 days are engineered to convert or left to chance.

Most trading education platforms lose 60-80% of trial members. The ones that retain well do it with a structured email sequence that accomplishes four things: quick wins in the first 48 hours, social proof in days 3-5, feature discovery in days 6-10, and urgency in the final 4 days.

What This Costs You

If you are converting 20% of trial members to paid and you have 200 trials per month, that is 40 paying members. A well-built nurture sequence can push that to 28-32% conversion. That is 16-24 additional members at $297/month = $4,752 to $7,128 in additional monthly recurring revenue. From an email sequence.

The Fix

We wrote a complete 7-email trial nurture sequence (included below) designed specifically for the Tier One Trading trial experience. It maps to the 14-day window:

Day 0: Welcome + immediate quick win (which live room to attend first, which Emergence module to start with)
Day 2: Social proof -- specific member transformation story
Day 4: Feature spotlight -- the Enigma software and how to use it in your first week
Day 7: Midpoint check-in + objection handling
Day 10: The compounding effect -- what members experience in month 2-3
Day 12: Urgency -- "Your trial ends in 48 hours"
Day 13: Final push -- simple, direct, no new information

Every email is written. Ready to paste into Infusionsoft. Personalization tokens included.

Want to walk through this together?

15 minutes. We will cover which piece to implement first and what the expected impact looks like.

Reply to This Email

Ad Scripts

Ad Script 1: "The 1,266 Episode Test"

Ad Creative +

Angle: Authority + longevity as proof of legitimacy
Target: Skeptics who have been burned by trading educators
Format: Talking head (Akil to camera), 60-90 seconds

Hook (first 3 seconds) "One thousand two hundred and sixty-six episodes. That is how many times I have shown up to teach trading for free."

Body "My name is Akil Stokes. I am the co-founder of Tier One Trading and the host of The Trading Coach Podcast. Most trading educators disappear after a year. They sell a course, take the money, and move on to the next thing. We have been here for eight years. Every single week. Over a thousand episodes of free education. Live trading rooms every morning where Jason and I trade real accounts in front of our members. This is not a course you watch alone at 2 AM and hope for the best. This is a room full of traders who show up every day, trade together, and get better together. We built Tier One Trading because we got tired of watching good people get ripped off by fake gurus. The ones with the rented Lamborghinis and the screenshots that could be from anyone's account. So we did the opposite. Real education. Real community. Real accountability. And a $1 trial so you can see for yourself before you spend anything real."

Proof "Forbes called us one of the leaders in trading education. Over 4,000 traders have gone through our Emergence course. We have been doing this longer than most of the people selling you trading signals have been trading."

CTA "Try it for a dollar. Fourteen days. The live rooms, the software, the courses, the community. If it is not for you, cancel and keep your dollar. Link is below."

Ad Script 2: "Your Broker's Favorite Customer"

Ad Creative +

Angle: Pain-first. The emotional experience of losing money trading without structure.
Target: Aspiring and beginner traders who are currently losing money
Format: Talking head (Akil to camera), 60-90 seconds

Hook (first 3 seconds) "You know who loves traders with no plan? Your broker. Because you are paying them to lose."

Body "Every time you enter a trade based on a gut feeling, a tweet, or something someone said in a Discord group, you are gambling. And your broker collects the spread whether you win or lose. I know because I was that trader. I was coaching track at a college, working as a janitor, helping special needs kids during the day, and staring at charts at night hoping the next trade would be the one that changed everything. It never was. Because I had no structure. No rules. No risk management. I was just clicking buttons and hoping. The moment I learned to trade with a real framework, everything changed. Not overnight. Not in a week. But over months of showing up, following a system, and learning to read price action instead of guessing. That is what we teach at Tier One Trading. Not signals. Not hot tips. Structure. Discipline. How to read a chart so the market makes sense instead of feeling random."

Proof "Over 4,000 traders have gone through our Emergence training. We run live rooms every single trading day. You watch us trade real money in real time. Not screenshots. Not replays. Live."

CTA "One dollar. Fourteen days. If you are tired of being your broker's favorite customer, the link is below."

Ad Script 3: "What Forbes Didn't Tell You"

Ad Creative +

Angle: Credibility amplifier with insider knowledge pivot
Target: Mid-level traders looking for the next level
Format: Talking head (Akil to camera), 45-75 seconds

Hook (first 3 seconds) "Forbes said we are one of the leaders in trading education. That is nice. But that is not why people stay."

Body "People sign up because of the credentials. Forbes feature. Eight years of teaching. Thousands of students. But people STAY because of 7 AM. Every weekday morning, Jason Graystone opens the London session live room. Every New York session, I am there. We trade our real accounts. Members watch. They ask questions. They see us take losses and explain why. They see us take wins and explain the setup. You cannot fake that five days a week for eight years. Most trading education gives you a course and wishes you luck. We give you a room where professional traders show up every single day and trade beside you. That is the thing Forbes could not fit into an article."

Proof "1,266 podcast episodes. Daily live rooms since 2017. Proprietary pattern recognition software built from our own trading methodology. This is not a side project."

CTA "Dollar trial. Two weeks. Come sit in the room and see for yourself. Link is below."

Ad Script 4: "The $297 Question"

Ad Creative +

Angle: Price objection killer. Reframes cost against trading losses.
Target: Price-sensitive prospects comparing platforms
Format: Talking head (Akil to camera), 45-75 seconds

Hook (first 3 seconds) "Two hundred and ninety-seven dollars a month. I know. That is the first thing everyone looks at."

Body "So let me ask you something. How much did you lose on your last three trades? Not because the market was unpredictable. Because you did not have a plan. You did not have rules. You saw something move and you clicked the button. Fifty dollars? Two hundred? Five hundred on one bad position because you moved your stop loss 'just a little further'? Now multiply that by twelve months of trading the same way. Two hundred and ninety-seven dollars a month gets you a 16-hour training course on structure, risk management, and price action. It gets you live trading rooms every day with professional traders who explain every single decision. It gets you proprietary software that spots patterns you would spend years learning to see. But you do not even have to pay that today."

Proof "Four thousand traders have taken our Emergence course. We have a 4.3 rating on Trustpilot. We have been teaching since 2017."

CTA "One dollar for fourteen days. Full access. Every tool, every room, every course. If the math does not work after two weeks, cancel. Keep the dollar. Link is below."

VSL Script

VSL: Tier One Trading $1 Trial Page

Video Sales Letter +

Runtime: Approximately 4-5 minutes
Speaker: Akil Stokes (to camera)
Purpose: Convert cold traffic to $1 trial signups
Placement: Above the fold on training.tieronetrading.com/trial

Section 1: Hook (0:00 - 0:15) "If you have ever spent money on a trading course and felt like you got scammed, this is going to feel very different. My name is Akil Stokes. I am the co-founder of Tier One Trading. And I am going to show you exactly what you get for one dollar."

Section 2: Problem (0:15 - 0:45) "Here is what most trading education looks like. Someone sells you a course. Maybe they throw in a Discord server. You watch the videos, try to trade what you learned, and when it does not work, you are on your own. No one is there. No one answers your questions. You are just a customer who already paid. I know because I was that customer. Before I built Tier One Trading, I was working three jobs. Coaching track. Helping special needs kids. Working as a janitor. And I spent every night trying to figure out why my trades were not working. The courses I bought never covered the real stuff. Risk management. Position sizing. How to handle the psychology of watching a trade go against you. They taught entries and ignored everything else."

Section 3: Solution (0:45 - 1:30) "That is why Jason Graystone and I built Tier One Trading differently. When you join, you do not get dumped into a course portal and left alone. You get access to live trading rooms. Every single weekday. The London session with Jason. The New York session with me. We trade our own real accounts while you watch and learn. You get our 16-hour Emergence training course that over 4,000 traders have completed. It covers price action, risk management, trade psychology, and the exact methodology we use every day. You get our proprietary software. Enigma spots patterns in real time. VS-ONE maps market structure for you. These are tools we built from our own trading, not white-labeled garbage from a vendor. And you get a community. Not a Discord with 10,000 people yelling about meme stocks. A focused, global group of traders who are serious about improving."

Section 4: Proof (1:30 - 2:15) "We have been doing this since 2017. Eight years. Over 1,266 episodes of The Trading Coach Podcast. Forbes named us one of the leaders in trading education. But honestly, the thing I am most proud of is showing up. Every weekday morning. For eight years. Trading live in front of our members. You cannot fake that. You cannot screenshot that. You either show up and trade or you do not. We show up."

Section 5: The Offer (2:15 - 3:15) "Here is what I want you to do. Try Tier One Trading for one dollar. Not a hundred dollars. Not fifty. One. For fourteen days, you get everything. The live rooms. The Emergence course. The software. The community. The daily watchlist videos. The recorded sessions. All of it. There is no auto-billing trap. There are no contracts. If it is not for you, cancel before the fourteen days are up and keep your dollar. I am not going to insult you with fake urgency. There is no countdown timer. We are not 'closing enrollment.' We will be here next week and the week after that, because this is what we do every single day. But I will say this. Every day you spend trading without structure is a day you are paying the market to teach you the hard way. And the market charges more than $297 a month."

Section 6: CTA (3:15 - 3:30) "One dollar. Fourteen days. Scroll down and start your trial. I will see you in the New York session tomorrow morning."

Trial-to-Paid Email Nurture Sequence

7 emails over 14 days. Designed for Infusionsoft. Triggered by $1 trial signup.

Email 1: Welcome + Quick Win (Day 0)

Email +

Subject: You are in. Start here.

{first_name}, Welcome to Tier One Trading. Your 14-day trial is live. Here is how to get the most out of it starting today. Your first 24 hours: 1. Watch Module 1 of the Emergence course. It is 47 minutes and covers the foundation of everything we teach. Skip this and the live rooms will not make sense. 2. Show up to one live trading room. London session starts at 3 AM EST (Jason Graystone). New York session starts at 9:30 AM EST (that is me). Pick whichever fits your schedule. 3. Open Enigma and VS-ONE on your chart. Even if you do not fully understand them yet. Watch how I reference them in the live room. It will click. Do those three things in the first day and you will already know more about how we trade than 90% of the people who look at our website and never sign up. Talk soon, Akil

Email 2: Member Transformation Story (Day 2)

Email +

Subject: He almost quit trading.

{first_name}, Quick story. One of our members came in after blowing his third account. He had spent over $4,000 on courses. Every one taught entries and never mentioned risk management. He was making money sometimes and losing it all back because he did not have rules for position sizing or when to walk away. His first two weeks in Tier One Trading he did not place a single trade. He just sat in the live room and watched. Took notes on how Jason and I managed risk. How we sized positions. How we handled losses. Week three he took his first trade using our framework. Small position. Proper stop loss. Clear target based on structure. He did not hit a home run. He made $38. But it was the first trade in his career where he knew exactly why he entered, exactly where he was wrong, and exactly how much he was risking. He said it was the first time trading felt like a skill instead of a slot machine. That is what structure does. You have 12 days left. Keep showing up. Akil

Email 3: Enigma Software Spotlight (Day 4)

Email +

Subject: The tool that changed how I trade.

{first_name}, I want to talk about Enigma for a second. Before Jason and I built it, I would spend 45 minutes a morning scanning charts for patterns. Support levels, resistance zones, candlestick formations. All by hand. Enigma does that in seconds. It scans for the patterns we trade and highlights them in real time. Not some black-box algorithm that gives you a green arrow and says "buy." It shows you the structure so YOU make the decision. VS-ONE does the same thing for market structure. It maps where the trend is, where the key levels are, and where the highest-probability setups live. Here is why that matters for you right now. During your trial, pull up Enigma before the live room. Look at what it flags. Then watch how I reference those exact setups during the session. You will start seeing the connections between the software, the methodology, and the real-time decision-making. That is the moment when trading stops feeling random. 10 days left on your trial. Use the tools. Akil

Email 4: Midpoint Check-in (Day 7)

Email +

Subject: Honest question, {first_name}.

{first_name}, You are halfway through your trial. I want to ask you something directly. Is this working for you? Not "do you love it." Not "are you having fun." Is the way we teach actually making the market clearer for you than it was 7 days ago? If yes, you already know whether you want to stay. If you are not sure, here is what I hear most often at this point: "I have not had time to attend the live rooms." The sessions are recorded. Every one. You can watch them at night or on weekends. The methodology is the same whether you watch live or recorded. "I do not understand the software yet." That is normal at 7 days. Most members say it clicks around week 3-4. You have the full 14 days plus recordings to get there. "I am not profitable yet." Nobody is profitable after 7 days. If someone promises that, they are lying to you. What should be happening is that you are starting to see the market differently. The setups are starting to make sense. The random noise is starting to have structure. If you are seeing that shift, you are on track. 7 days left. Akil

Email 5: The Compounding Effect (Day 10)

Email +

Subject: What happens after the trial.

{first_name}, I want to tell you what month 2 and month 3 look like. Because the trial gives you a taste, but the real progress happens after. Month 1 is about learning the language. You start recognizing patterns. You understand why we enter where we enter. You stop guessing. Month 2 is about building consistency. You start taking the same types of trades over and over. Your journal starts showing patterns in your behavior, not just the market. You notice when you break your rules and you start catching yourself. Month 3 is about compounding. Not just money. Confidence. You stop second-guessing yourself. You start trusting your process. You see a setup and you do not hesitate because you have seen it work 30 times in the live room and 10 times in your own trades. That compounding only happens with time in the room. The traders who get the most out of Tier One Trading are the ones who show up consistently for 90+ days. Not the ones who binge the course in a weekend. 4 days left on your trial. Akil

Email 6: 48-Hour Urgency (Day 12)

Email +

Subject: 48 hours, {first_name}.

{first_name}, Your trial ends in 48 hours. After that, you lose access to: - The live trading rooms (both London and New York sessions) - Enigma and VS-ONE pattern recognition software - The rest of the Emergence course modules - Daily Trading Edge watchlist videos - Recorded session archives - The member community Everything you have been building this past 12 days stops. I am not trying to pressure you. If Tier One Trading is not the right fit, that is fine. No hard feelings. Cancel before your trial ends and that is it. But if you have been showing up to the rooms, if the methodology is starting to click, if you are seeing the market differently than you did two weeks ago, then leaving now means starting over somewhere else later. You already did the hard part. You showed up. Your trial converts to $297/month. Cancel anytime. No contracts. Akil

Email 7: Final Push (Day 13)

Email +

Subject: Last one from me.

{first_name}, Your trial ends tomorrow. If you want to stay, you do not have to do anything. Your membership activates automatically. If you want to cancel, you can do that from your account page. Either way, the things you learned during these 14 days are yours. The framework. The way we read structure. The risk management rules. Nobody can take that back. But the room, the software, the daily sessions, and the community go away tomorrow. Your call. See you in the session, Akil

A Complete Conversion System
for Tier One Trading

Why We Reached Out to You

What's Inside

Bottleneck Analysis

Gap 1: Your Trial Page Has No Video

What We Found

Gap 2: Your Ads Are Running On Repeat Angles

What We Found

Gap 3: The 14-Day Gap Where Trials Die

What We Found

Want to walk through this together?

Ad Scripts

Ad Script 1: "The 1,266 Episode Test"

Ad Script 2: "Your Broker's Favorite Customer"

Ad Script 3: "What Forbes Didn't Tell You"

Ad Script 4: "The $297 Question"

VSL Script

VSL: Tier One Trading $1 Trial Page

Trial-to-Paid Email Nurture Sequence

Email 1: Welcome + Quick Win (Day 0)

Email 2: Member Transformation Story (Day 2)

Email 3: Enigma Software Spotlight (Day 4)

Email 4: Midpoint Check-in (Day 7)

Email 5: The Compounding Effect (Day 10)

Email 6: 48-Hour Urgency (Day 12)

Email 7: Final Push (Day 13)

Everything above is yours.

A Complete Conversion Systemfor Tier One Trading

Why We Reached Out to You

What's Inside

Bottleneck Analysis

Gap 1: Your Trial Page Has No Video

What We Found

Gap 2: Your Ads Are Running On Repeat Angles

What We Found

Gap 3: The 14-Day Gap Where Trials Die

What We Found

Want to walk through this together?

Ad Scripts

Ad Script 1: "The 1,266 Episode Test"

Ad Script 2: "Your Broker's Favorite Customer"

Ad Script 3: "What Forbes Didn't Tell You"

Ad Script 4: "The $297 Question"

VSL Script

VSL: Tier One Trading $1 Trial Page

Trial-to-Paid Email Nurture Sequence

Email 1: Welcome + Quick Win (Day 0)

Email 2: Member Transformation Story (Day 2)

Email 3: Enigma Software Spotlight (Day 4)

Email 4: Midpoint Check-in (Day 7)

Email 5: The Compounding Effect (Day 10)

Email 6: 48-Hour Urgency (Day 12)

Email 7: Final Push (Day 13)

Everything above is yours.

A Complete Conversion System
for Tier One Trading